Artificial Meat is Comming

[Ashim]

Since then I tend to stick to fish, fruit, nuts and plenty of water / beer.

that seems like a solid diet.

regards artificial meat - a way of getting meat without having to raise and slaughter an animal.  Neat idea, science!

personally, since I went vege a couple of years ago, I've not had any desire/cravings for meat.  No suppression of desires etc.  So such a product wouldn't be something that I would utilise.

I don't think you are the prime target for this type of product Plenum.
It has been estimated that the demand for meat will continue to increase, partially due to growth economies
such as China and India. Many folks have increased means and see meat not only as a high quality foodstuff
but also as a social status symbol.

Humans, generally will not act to resolve a situation until it is almost too late. This we have seen throughout history.
People, again as a whole will not be 'bullied' into a bad conscience by any form of pro-animal discourse. They mostly
do not really care enough or place their own comfort above that of other factors.

Folks will however act in accordance with fiscal forces.

The focus could well be more on providing a cheap (both for consumer and environment) alternative to real meat
that can pass for and become as accepted as the real thing.

We are not talking "veggie burgers" out of cereals but rather a product that has the feel, taste and smell of flesh.
The true vegetarian or vegan will probably have worked off any cravings for meat, leaving this really a product potentially more
for the masses. I don't think that they are targeting the cottage industry of veggie foods - obviously Mr. Gates and friends do not
invest in such enterprises for 'moral' reasons. They are businessmen and seem to perceive monetary value in such undertakings.