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[native]

I tend to think there is some delusion in the members in the video. I'm wanting to understand the mechanics this phenomenon. What can make intelligent people thinks somebody is so exceptional that they must bow to him ?

Cohen used to pal around with Ken Wilber, and in that one video you see him on the stage with Deepak Chopra, so it's not as if this guy was much different than others spreading a particular message. What separated him seems to be his harshness behind the scenes. This situation seems to be blown out of proportion by calling all of this a cult. In India the guru/student relationship is common..to the point where people will kiss a guru's feet.

Aside from that, I think we are easily influenced more than we can appreciate. Truly original thought takes effort. The phenomenon you're looking for is what Ra refers to as the power of personality 52.7 89.35

"As each planetary influence enters the energy web of your sphere those upon the sphere are moved much as the moon which moves about your sphere moves the waters upon your deeps. Your own nature is water in that you as mind/body/spirit complexes are easily impressed and moved. Indeed, this is the very fiber and nature of your journey and vigil in this density: to not only be moved but to instruct yourself as to the preferred manner of your movement in mind, body, and spirit."