What is the reason to want to be part of an social memory complex?

[jafar]

What you call a person is just like a bubble.
This bubble doesn't have any substance of its own.
The air was around. It just created a shell around it, so suddenly it has a different quality of its own.
There are thick bubbles, there are thin bubbles, there are strong bubbles, there are weak bubbles, there are big bubbles and there are small bubbles - just like people.
Just like every other creature too, but when the bubble bursts, the substance that is inside the bubble, where is it?
The air has reclaimed it; the atmosphere has reclaimed it.
-- Sadhguru

If the infinite creator is an infinite thus boundless air then identities are bubbles.
Bubble helped to give 'border' to an infinite air, thus there is an air inside the bubble, air outside the bubble and air inside another bubble.

The bubble can split, forming many little bubbles, this is the metaphor of "soul group/family" and "soul".
And many bubble can merge together, forming a bigger bubble, this is the metaphor of Social Memory Complex.

Thus forming a Social Memory Complex, is the first step of "going back" towards the Infinite Creator.
As bubble get larger and larger, the bubble wall will become thinner, thus it will be easier to "POP".
Once the bubble burst, then that's the metaphor of merging back with the source, the Infinite Creator, no more separated identities.
The air inside the burst bubble has rejoined the all infinite borderless air.
Back to initial state.

What remain is the "memory of the experience" of being separated through wall of bubble.
The bubble will definitely burst as it's merely "virtual" to begin with. While the air is eternal.