The act of eating is a service.

[BrownEye]

If we freely shared all available sources of light/information on a topic, and then encouraged our audience to weigh the entire body of information against their own inner guidance, then that wouldn't be control.

That is actually what needs to be done. The problem is that most people are not interested in actual inner guidance, or they will only take guidance from a specific "body" that is not exactly "on a path". Say for example the emotional body or the mental body. This is very common as well. "Intuition" has a multitude of sources.