Need an Expert? Try the Crowd

[Parsons]

Isn't this how a social memory complex works? When you pose a question to it, only the individual consciousness responds with the exact correct answer (if there is one for the question posed).

---

And there are many reasons why this new approach might be helpful. In addition to forces that experts might simply not know about — “can we elicit unexpected predictors that an expert would not have come up with sitting in his office?” Hines asks — experts often have deeply held biases.

They certainly identified a huge advantage to "crowd sourcing" information compared to going to an expert. The inflated ego of an expert can make the "expert" think that THEY are correct all/most of the time so they are most likely correct about whatever issue they are giving their opinion.