06-26-2018, 03:21 PM
Quote:As the 21st century dawned, it was clear that Domino’s needed to change direction.
The direction they settled on was “add more cheese.” As HuffPo reported, Domino’s “reformulated its pizzas to contain nearly twice as much cheese” and then bought a lot of ads to get that point across; the campaign “took the bold step of acknowledging just how awful its old pizzas were, while gushing about the ‘cheese, cheese, CHEESE!!!’ that distinguishes the new recipe from the old one.” Their reboot efforts, from new product development to marketing, cost at least $12 million. But it didn’t cost Domino’s a dime.
Domino’s company-saving move toward extra cheesy was funded by an organization named Dairy Management. And we know how much was spent on that effort because Dairy Management made that number public. It had to — because it is part of the U.S. government.
http://nowiknow.com/the-macroeconomic-ma...esy-pizza/